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Advertising is selling Twinkies to adults.
Donald R. Vance
A product enabling Web site managers to perform targeted advertising as well as keep track of visitors to their sites. Includes an overview of the product and a live demo. There are also sample reports (publishers, visitors, and demographics).
Home page of the Advertising Council, a private nonprofit corporation conducting public service advertising campaigns. Contains a list of public service advertising campaigns as well as a calendar of events.
Helps you to generate more business from your Yellow Pages ad by giving it a makeover. Includes eye-catching samples of some of their work.
Displays randomly rotating banner ads hyperlinked to advertiser’s Web sites. Sites are searchable. Sites that use Ad Juggler are listed. Also contains statistics, technical information, and ordering information.
A site containing pictures from some of the most well-known ad campaigns. For example, a picture from the Absolut Vodka campaign featuring the Brooklyn bridge can be found here.
An extensive index of resources for advertisers. Includes associations, awards and festivals, conferences, books, advertising for children, ad critique, Web hot sites, and more. If you’re bored, you can find links to brands, media, marketing, magazines and publications, and so on.
Addresses fundamental questions people have about advertising: Is advertising misleading; does it make people buy things they don’t need; does anyone in the advertising industry have ethics? Includes information on the visiting professor and ambassador programs as well as educational materials.
Read the text of three important documents related to advertising law. Includes relevant articles, FTC literature, testimony and speeches, other sites, and more. Also links to a discussion forum.
Links to media software, market segments, news service, a research monitor, rates, dates and data, media guru, ad talk, ad jobs, and more. Many of these sites require membership, which is free.
Provides Web site advertising and marketing along with traditional advertising. Site provides complete company history, capabilities (technical and otherwise), data of the firm’s effectiveness, and a list of Web sites Boelter & Lincoln created. Also provided is a group of affiliations and customers.
Provides complete advertising services, including online marketing and advertising. Includes Web site design and construction. Also provides a list of customers and their sites, “Top 10 Ways to Tell if You have a Sucky Home Page,” and “Top 10 Tips to Better Web Sites.”
Provides company background, portfolio, and gallery for marketing communications graphic arts studio. Includes Web site nexus of sites created by Allen & Associates.
Enables you to submit your ad to this site for free. Ads cover advertising, arts and antiques, auctions, automotive, business opportunities, real estate, travel, employment, work at home, and more.
The trade association representing the American advertising business. Encompasses management, media, print and broadcast production, secondary research on advertising and marketing, international advertising, and more. Includes an update of the Washington scene. Many AAAA members are small sized companies.
Contains information and background of services offered by this graphic designs firm based in Washington, D.C. Provides extensive list of clients with portfolios of work in marketing promotion, package design, corporate identity, Web site creation, and other related work.
Provides U.S. home site for worldwide advertising agency. Includes company history, profile, listings of service, international location sites, portfolio of work done, and awards received.
Contains listings, current resumes, and home page links of advertising professionals. For freelancers, photographers, illustrators, art studio personnel, graphic designers, account services, media, research, financial, human resources, and others. Includes an application for new members, an edit mode, and a way to search for individuals, ad agencies, and advertisers. A secure server site.
Specializes in advertising for the marine market, represents yachting magazines, b-to-b and consumer magazines, and Webvertising.
The quarterly newsletter of the American Association of Advertising Agencies (AAAA). Online issues date from current to April, 1995. Pointers and chat room news constantly updated. Links to AAAA home page.
Specializes in recruitment advertising and human resource connections. Services include direct mail, broadcast campaigns, collateral design, referral programs, and even a presence on the Internet. Several interactive features, including an “HR Plaza” and the “Career Mosaic.”
Arm of the Better Business Bureau that promotes honest advertising. Contains information pertaining to local advertising review programs national advertising review programs, including the National Advertising Division (NAD), and the Children’s Advertising Review Unit (CARU).
A list of those who have misused the Internet (junk email and user groups) for advertising. Describes who gets on the list and for how long, the philosophy behind the list, spamming, ways of dealing with commercial junk, and so on. Updated regularly.
An advertising agency that caters to a high-tech clientele. You can view a portfolio of their works, a list of clients, and so on.
Provides home site for the Carter Waxman advertising agency based in the Silicon Valley. Includes company background and portfolio of work. The most interesting part of the site is a weird, lurid, and yes, fictional soap opera called “The Valley of the Chips.” This self-described “continuing saga of lust and intrigue in an era of technology” is rather funny, if not just strange. You will see nothing comparable in any other business site.
This paper is the result of a joint venture of the Association of National Advertisers, Inc. and the American Association of Advertising Agencies. Provides guidelines on the control of interactive media with regard to cyberspace and television. Includes a bibliography.
This is the home page of the “Online Ad Agency.” Information on consulting includes various articles written by Larry Chase. Subscribe to the e-journal, Web Digest for Marketers.
Offers links to other marketing-related sites. Also offers advertising- and catalog-related information.
This site is under construction. Provides home site for Chiat/Day Inc. and TBWA advertising firms that have recently merged. Includes merger reasoning and preview of services to come to this site.
The arm of the Better Business Bureau that handles inappropriate and misleading advertising, and advertising to children ages 12 and under. Contains lists of supporters, academic advisors, and business advisors. Also includes self-regulatory guidelines and a parent’s guide.
Feel that newspaper advertising is still the best way of securing clients? From this site you can place ads in 55 papers. Can also place ads to sell personal items and homes. Includes rates, markets, circulation by city, map of markets, and so on.
Provides marketing, advertising, and communications services across many types of media. Provides company profile, philosophy, services, and capabilities. Includes links to clients’ Internet pages.
An online magazine designed to enhance commerce over the Web. Particularly for the Information Technology (IT) specialist. Many important links and articles. Contains searchable archives.
This site tracks audience and advertising on the Web. Includes reports on meetings such as the Internet Advertising Bureau and links to articles such as “Do Web sites that sell advertising really need third-party audits?” Also includes numerous resources on counting, auditing, tracking, analyzing, and other business transactions.
Provides high-end consulting and Internet software. Compiles marketing resources. Concentrates on listing agencies, suppliers, publications, and so on, that are not presently on the Internet.
Provides full-service graphics production for TV commercials, computer graphics, and interactive media. Based in New York City, curious pictures has worked on many recognizable on-air spots and commercials. Site includes company profile along with full services-offered listings. Also includes internship information, career opportunities, and an online guided tour of the offices.
Measurement tool describes the Web in terms of: market (demographics, usage patterns, and so on); segments (e-commerce, Intranets, and so on); tools (servers, software, and so on); and other resources (FAQs, glossary, links, and so on).
This Canadian-based agency specializes in advertising, marketing, printing, Web page design, photography, multimedia, digital imaging, and 3D rendering. Can download free software. Will offer you a free presentation of the work they’d do for you.
Developed by the Center for Media Literacy to teach you the points of critiquing presidential election ads. Tells you who the target audience is, what the ad is trying to sell, how the ad sells, what facts it uses, and so on. Also contains “P.O.V. (Point Of View)” interactive.
An Internet advertising network that provide Web advertising tools and products. Also tells you how to secure a place on some of the most highly visible sites.
Provides home site for Farago Advertising, which provides full-service advertising for traditional media and new media alike. Includes services offered, client listings, and an “ask the 8-ball” section to answer questions. Also includes contact information.
Enforces a number of federal anti-trust and consumer protection laws. Contains several new articles (including scholarship scams), news releases, commission actions, speeches, conferences, hearings, and workshops. Also links to FTC consumer line and business line.
Company that provides interactive marketing for the Web and multimedia. Specializes in unique, high-tech graphics. Provides links to current projects, clients, demos, as well as net stocks, what’s new, and Internet search engines.
This site gives you access to over 300 sites that will in turn provide access to yours. Includes reciprocal text links, reciprocal banner links, and free Web pages.
GBH provides hands-free communications equipment, such as headsets, teleconferencing, telecommuting, and videoconferencing products for the ergonomically correct office. Links are provided to their products with descriptions and pictures. Links to ordering info also are provided.
An advertising firm capable of creating broadcast and print advertising, multimedia services on the Internet, and commercial online service marketing. Includes links to past and current projects, the agency, and the advertising team.
Provides free access to results from the project’s research on commercial uses of the Web. Currently offers results from four user surveys, based on more than 30,000 responses. Also enables companies who use the Web to communicate with their customers or suppliers to register to become corporate panel members (also free).
Advertising, PR, and multimedia solutions for your business, especially clients in TV, radio, and print. Provides links to numerous arms of their agency, as well as employment opportunities.
Contains current information related to ISBM activities, including seminars, research projects, publications, and membership in the organization.
This is a resource for those wanting to use the Internet as an advertising medium. “Advertising Primer” contains several e-zines as well as an online advertising discussion list. Other sections include unique Internet advertising formats, Web measurement, Internet advertising networking, and a discussion of search engines.
Radio, TV, and cable ad agency located in Gloucester, Maine. Links to free newsletters and services, clients, creative services, and more.
A marketing communications company based in Cleveland, Ohio. Their clients range from local charities to international organizations. Includes links to services, marketing, consulting, creative services, and more.
A long-time, full-service advertising agency specializing in creative services, print and broadcast production, PR, multimedia, Web publishing, and much more. Provides access to their clients and their current projects.
A marketing company to help you target your product with the right media to the right audience—students, seniors, military, or minorities. Expert in direct marketing, posters, radio, specialized newspapers and magazines, promotions, and more.
Provides support for telemarketing, Internet services, and other direct marketing campaigns.
An advertising, design, and marketing firm specializing in a variety of services, including corporate development, design, media planning, TV and radio production, audio/video, and promotion.
A critical response to McDonald’s $1.8 billion in annual advertising. Includes information on various lawsuits, issues related to their business practices, their censorship strategy and other insights on their company, campaigns against McDonald’s and other multi-nationals, and much more. Includes a debate room as well.
If you have advertising or marketing needs on or off the Internet, Michael J. Motto Advertising will handle your questions by phone or you can stop in for a visit (the first visit’s on them). They can help your company maximize your profit potential using the Internet.
Offers links to and commentary on marketing activities and resources available on the Net for educational and professional use.
A national nonprofit trade association that focuses on trade allowance programs. Site contains a new, live chat line, services for members, a directory of resources, and a glossary of terms.
The home of O’Keefe Marketing, a full-service ad agency integrating Web site development with traditional marketing.
This full-service advertising agency provides public relations, database marketing, database management, and direct mail. Specializes in “branding applications,” Internet-based applications that help companies increase their brand equity. Has won many awards for its work.
A project at Vanderbilt University devoted to studying the marketing implications of the World Wide Web and other computer media environments. Contains debate, papers, newsworthy items, courses, and site stats. Includes several interactive sessions.
Focuses on integrating worldwide business communications. Other services include print, broadcast, collateral, Yellow Pages, and direct. Much of their work for clients can be viewed here.
Contains information related to sales and marketing. Contains prospecting, video and audio tapes, books and software, trade shows, and consulting information related to sales and marketing.
The home page for a firm specializing in advertising and design.
Hosts marketing topics, including a mail-order catalog, advertising opportunities, and lists of advertising and marketing resources on the Web.
Provides home site for SIDEA (Service, Information, Demonstrations, Evaluations, Assistance), a retail marketing company. SIDEA produces demonstration booths and set-ups so customers can experience products in the store. Includes services, products, and contact information.
Offers extensive experience in print, media, multimedia, audio/video, interactive, broadcast, direct mail, and outdoor marketing.
Offers TEAMS (Total Evaluation and Analysis of Marketing and Sales), a sales and marketing assessment software program designed to evaluate and improve your company’s marketing and sales activities. Includes samples of the TEAMS questionnaire and report and an electronic order form.
A directory of marketing communications for students, teachers, and professionals. The extensive index goes from A to W and includes account planning, direct advertising, event planning, social marketing, student interest, and much more.
Provides yellow page advertising consulting and services. Publishes the Wahlstrom Reports newsletter about directory advertising and new electronic media. Includes clients’ listings and contact information.
Online guide for advertising on the Net, Web sites, and general Internet directory. Lets you search the directory by category and alphabetically. Also includes lists of companies advertising in the Wall Street Journal related to catalog shopping, travel planning, mutual funds, education, corporate annual reports, and an annual subscription guide.
Evaluates Web brokers—middlemen between advertisers and page providers. Among those reviewed are Burst! Media, Commonwealth, DoubleClick, eAds, Narrowcast Media, Internet Banner Network, WebConnect, and Webvertising.
Provides numerous articles on banner design and banner advertising. Plenty of banner samples. Also contains list of link swapping sites.
Provides home site for Winkler McManus Advertising. Includes portfolio, company philosophy, profile, news, and contact information.
Provides full advertising services from direct mail to new media. Provides handling of Web site creation, public relations, and strategic planning. Includes services offered, client listings, artwork samples, and links to sites created.